Technology plays a vital role for businesses in the travel industry, as well as their customers. It has the capacity to increase the efficiency of business operations and also improve the customer experience.
But it is critical that hotels and other companies keep up-to-date with the emerging technology trends. This will ensure they do not fall behind competitors.
In this article, you will find details about seven of the most important tech trends in today’s tourism industry.
Internet of Things (IoT)
One of the most exciting emerging technology trends is the Internet of Things (IoT). It involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data.
We see examples of its role within the travel and tourism industry every day and this is only going to increase.
For instance, IoT technology can be used in hotel rooms to provide customers with a device that connects to everything from the lights, to the heaters and air conditioning. This will enable customers to control from one place.
In airports, meanwhile, luggage cases can be installed with sensors that will alert passengers when they pass by.
Virtual Reality (VR)
Virtual reality has exploded in recent years, with an increased availability of virtual reality headsets as home entertainment products.
While much of the excitement focused on video games, businesses and marketers have also made use of this technology, especially in terms of interactive 360-degree images and videos.
It is one of the most promising tech trends for tourism-related companies because it allows them to digitally transport customers to a virtual recreation of a specific place.
This affords hotels the opportunity to showcase their rooms, reception areas and even local tourist hotspots on their website, in order to encourage bookings.
Augmented Reality (AR)
Augmented reality is similar to virtual reality, but involves augmenting a person’s real surroundings, rather than replacing them.
One of the major plus points of this particular technological trend is that it is cheaper than VR, with users requiring only a smartphone or tablet device which has access to the internet.
Through graphical overlays, those in the tourism industry can greatly enhance the customer experience, providing customers with valuable information or even pure entertainment.
For instance, apps allow for photographs to be augmented through filters and effects. Details about local destinations are displayed as a customer points their smartphone at them.
Even a decade ago, the idea of robots being deployed regularly within the travel industry would have seemed like the work of fiction. Yet, it is becoming increasingly prevalent, with the use of AI robots.
Robots are utilized for a variety of other reasons. For example, in airports, to detect concealed weapons.
Some manufacturers also use robotics to create luggage cases that intelligently follow you. Moreover, travel agents are using robots for pre-screening, making waiting times more productive for customers.
Artificial Intelligence (AI)
Perhaps the most obvious use of AI in the travel industry is for customer service purposes.
Chatbots possess the ability to deliver rapid response times to problems or queries. Chatbots also continuously learn from interactions with customers.
In addition, hotels and other companies operating in the tourism industry can make use of artificial intelligence to accurately and continuously sort data.
AI can draw conclusions about business performance or trends associated with customer satisfaction, and manage inventories.
All companies that are successful employ their own big data collection techniques. One of the biggest uses for this data is to improve personalisation, with travel companies using the information they gather to make specific adjustments to their offerings.
Hotel owners can use big data for revenue management purposes. Big Data is used to analyze historic occupancy rates and other past trends to better anticipate levels of demand.
When demand is predictable, pricing and promotional strategies can also be optimised.