Augmented Reality Virtual Reality and Mixed Reality

5 Things To Know About Augmented Reality and Virtual Reality

Before we tell you about the top 5 things that you need to know about AR and VR, let’s talk about what they are.

 

What is Augmented Reality?

AR or augmented reality is an interactive technology that blends digital elements with the real-life environment of users in real-time. These digital elements can be anything from images, sounds, visual overlays to interactive data or other sensory projections.

SnaptChat filters and Pokemon Go are good examples of AR.

 

What is Virtual Reality?

VR or virtual reality is a computer-generated artificial environment that can replace the real world. Sounds and visuals along with other sensory feedbacks make the user believe that they are inside the virtual environment.

HTC Vive, PlayStation VR, and Oculus Rift are examples of PC connected VR devices and  Samsung Gear VR, Google Daydream, and Google Cardboard are standalone headsets that need a smartphone.

While AR doesn’t need any kind of special devices to experience it. On the contrary,  special VR headsets help immerse users in virtual reality.

 

What is Hybrid or Mixed Reality?

Mixed Reality -MR, is a hybrid of AR and VR to create an environment where digital objects co-exist and interact with the real world. In other words, Mixed Reality is an interactive Augmented Reality. 

Microsoft hololens and MR headsets from HP and Acer are some of the examples for MR.

In other news, would consider marrying a hologram? A man in Japan spent $17000 to marry his hologram bride.

By 2022, both VR and AR are expected to reach a market size of  $209 billion.

Here are the top 5 things you should know about Augmented and Virtual realities.

 

Healthcare

There are many applications for AR in healthcare from training medical students in AR environments to telemedicine options that enable medical professionals to interact with patients.

AR applications also deliver real-time information for diagnosis, treatment and surgery plans.

VR, on the other hand, has gone ahead further. Surgical Theater– an enterprise-wide visualization platform, has developed a VR system that builds a 3D brain model by combining a patient’s MRIs, CT scans, and angiogram.

This can help neurosurgeons explore and accurately plan the surgery of a patient’s brain or even practice an upcoming surgery in a 3D model.

 

Travel

AR and VR have are growing popular in the Travel Industry with each passing day.  The most common use of AR has been to enhance customer experience by blending inter-active elements into hotels and encourage customers to visit.

One interesting development has been the success of Gatwick AR passenger App. Using more than 2000 beacons around the two terminals, the AR maps found in the app can guide passengers to navigate in the airport.

Destination Marketing Organizations and Travel companies are using VR to give potential tourists, experiences of being in destinations before deciding to travel.

 

Shopping

Many are familiar with the Ikea Place, Dulux Visualiser, and Lowe’s Vision apps.

The IKEA Place app, with AR, helps customers to scan and design their rooms by placing IKEA objects.

With high fidelity digital furnishings images at scale and AR, Lowe’s Vision app enables customers to measure distance or an object using the phone’s camera.

Dulux Visualiser, on the other hand, helps customers try out shades on their walls before they buy.  

Cosmetic company Sephora Virtual Artist, luxury watchmaker Rolex, and clothing retailer GAP’s Dressing Room App use AR to help customers try out products before they can buy.

Amazon recently opened VR Kiosks in 10 shopping malls to promote its prime day shopping event. Using

Oculus Rift VR headset transports customers  into a virtual city filled with Prime Day products. This brilliant idea has given us a glimpse into the future of retail.

Enterprise

2019 will see companies integrating immersive technologies into their business and strategies.  

With big companies like Walmart and Tyson leading the way by using VR and AR to train their employees, other companies are expected to follow the suit.

It has been predicted that Enterprise Virtual Reality Training could generate revenues exceeding $6 billion by 2022.

Companies will leverage VR, AR and MR technologies to create brand awareness, train employees, build customer trust, test and learn customer needs.

The defense industry has also been adopting newer and cheaper VR technologies.

 

Automotive Industry

Virtual Reality and Augmented Reality have become the new norm in the automotive industry.

Augmented Driving with advanced real-time object detection reduces dangers by enhancing driver’s view, Lane detection, lane departure warning, vehicle detection, safety distance monitoring, speeding etc.

AR also helps owners with Service Maintenance through illustrated step-by-step walkthroughs.  

Bosch recently introduced a new AR solution for the automotive industry. Bosch’s proprietary CAP (Common Augmented Reality Platform) can reduce repair time significantly by generating VIN (Vehicle Identification Numbers) specific wiring diagrams to help mechanics.

AR has also paved way for the development of Gesture Controls to interact with cars.

Augmented Reality Windshields help companies to advertise about many things. Anything ranging from restaurants to gas stations, shops, attractions, and other businesses nearby on the windshields.

Many feel it is safer than drivers taking the eyes off the road.  

VR enables carmakers to showcase models wherever customers want. This was carmakers lure customers better than promotional videos and images.

VR also helps manufacturers to design cars and build 3D models so they don’t have to build prototypes.

A future of immersive technology

Both VR and AR have become buzzwords in the tech world. And they are already exploding in the consumer and enterprise spaces.

With countless innovations coming in, it sure looks like the world is ready for a future of immersive technology.

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