A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems.
Native apps live on the device and are accessed through icons on the device home screen. Native apps are installed through an application store (such as Google Play or Apple’s App Store).Since they are developed specifically for one platform, and can take full advantage of all the device feature such as they can use the camera, the GPS, the accelerometer, the compass, the list of contacts, and so on.
- Apps are easy and fast to run compared to other operating systems and application types, such as web or cross-platform applications
- Native apps take full use of the hardware and internal features of the devices
- Native applications get full support from the App or Google play Store once they are approved.
- Support from the play store provides full security and safety to app customers
- It is easy for customers to find applications on App in store once approved and featured
- Native app developers have more ease due to availability of exclusive software development kits (SDKs) and development tools
- Built-In Features:They can well leverage the built-in features of the mobile, such as the GPS, movement detector or the camera. These specialized apps focus on giving better and unique user experience, as expected from the nature and design of the phone. Therefore, a native mobile app will provide its users such functionalities that are unique to the smartphone environment (hardware or OS etc.). Native mobile apps are therefore akin to boutique services for the users of particular mobiles.
- Security and Support:Native apps are usually quite safe and secure, since they reside on the mobile, and can hence use the security features of the mobile. They also get complete support from their respective app store or marketplace, hence are always up-to-date and have high quality. Users can easily search, locate these apps and conveniently download them from the stores.
- Efficiency:These apps are very efficient and have better performance, due to the tight coupling with the device’s built-in features.
- Updates:Native apps need regular updates to be downloaded from time to time, since they operate in standalone mode. However, this is well offset by a standardized and ready listing and automatic sync-up between the mobile and the app store triggers a prompt to the user to update the app. In fact, some apps are configured to update themselves automatically and the user is sent a notification of the same.
- User Preferences:Native apps can be used to tap in and understand the user’s usage patterns, online habits, preferences and help the app providers collect user profiles, which can be then used to push relevant product recommendations or suggest focused user-driven actions.
- Convenience:These apps such as purchase or e-commerce apps, make it convenient for the user to make a repeat purchase quickly, since information such as credit card details are already stored inside the native app on their mobile.
- Maximum Usage of Features:Every mobile platform has its own specific OS, app dev environment, API’s, standard SDK and development tools which utilize the benefits of the environment. Native mobile app development is positioned to make maximum usage of these features to develop an enhanced and better app with a richer user experience.
- Expenses:Native app development can be more expensive. They will also need prior approval and registration with the app store, before being released. Monetizing these apps may be tricky, since the platform or device manufacturers may have legal or technical restrictions with integration with certain advertisement solutions or other partnering networks. On the other hand, the app store acts as a care taker of the payment system of supported native app, and hence tracks and maintains all revenues and commissions for that app.
- Variations:Different devices need entirely different variations of native apps, even though the logic may be same, yet the development would need to use an entirely new set of API’s and SDK’s. The apps on different devices may also be running different versions, and so the look and feel of the user interface may be different if a user switches devices. Maintaining and supporting apps on many devices is cumbersome in native apps.