Search engine optimization is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs).

This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections).

SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines

Techniques:

  • White Hat SEO
  • Black Hat SEO

SEO Types:

  • On-Page SEO
  • Off-Page SEO

On-Page SEO: On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.

  • Keyword reach
  • Meta tag
  • Heading tag
  • Alt tag
  • Body of content
  • Internal link
  • url
  • robots.txt
  • 301 redirect
  • Xml site map

Off-Page SEO: Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

Types:

  • DO follow
  • NO follow

Technique of backlink

  • Local business directory submission
  • social bookmarking
  • directory submission
  • blog submission
  • article submission
  • press release submission
  • press release submission
  • e-brochure submission
  • presentation submission

People Need SEO: Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

SEO is Important for Businesses: I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

Search Engine Optimization Success: Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.

ROI: SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.

Increased site usability: In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.  

Brand Awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.