Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social media marketing so important: Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values.

7 Steps For An Effective Social Media Marketing Plan

  • Step 1: Audit Your Current Social Presence

  • Step 2: Document Who Your Ideal Customer Is

  • Step 3: Create A Social Media Mission Statement.

  • Step 4: Identify Key Success Metrics

  • Step 5: Create and Curate Engaging Content

    • Images
    • Videos
    • Blog Posts
    • Company News
    • Infographics
    • eBooks
    • Interviews
  • Step 6: Invest In a Social Media Management Tool
  • Step 7: Track, Analyze, Optimize

Advantages of Social Media Marketing for Your Business

  • Increased Brand Awareness

  • More Inbound Traffic

  • Improved Search Engine Rankings

  • Higher Conversion Rates

  • Better Customer Satisfaction

  • Improved Brand Loyalty

  • More Brand Authority

  • Cost-Effective

  • Gain Marketplace Insights

  • Thought Leadership

Scope of Social Media Marketing And It’s Future in SEO:

  • In the Internet Marketing and promotion of the online businesses Social Networks like Facebook and Twitter are always considered as a good source of traffic and getting direct customers. It was assumed that the links from the social networks did not play any role in the search engines for your ranking and it was true because the links are nofollow.

  • But now as the search engines are trying hard to refine their search results so they that user can see only most relevant searches in the top results they are making huge changes in there algorithms for example panda update. But one should remember that algorithms are mere computer programs which do not have the ability to sort out the results by analyzing which webpage has the unique, value added and relevant information according to user’s search query (keyword). If a person deeply studies the search engine’s behavior and working it will be difficult but not impossible to rank a webpage on top which contains totally irrelevant information against the search query.

  • Search Engines know that very well that’s why they are now relying more on the humans than algorithms. For example Google is introducing (+1) button so that user can give ranking to a search result be pressing the button. The result which will have most positive rankings by the users will be placed on top. Similarly, Google knows that most of the internet users are very active on the social networks like Facebook and twitter, by analyzing which companies and websites are highly rated by the users can solve their problem to show the relevant results which will be helpful for the user.

  • For this very reason Google is now also analyzing the links from the social networks which are shared by the users, so if an internet marketer considers links from the social networking sites only as a source of information he is doing a big mistake because now Google is counting on them. If your link is shared by the other users than your site will surely jump the rank and will get placed in top.

Benefits of Social Media for Branding:

 

  • Increase Brand Awareness. One of the most obvious benefits of social media is increasing brand awareness.

  • Improve Brand Loyalty.

  • Build Brand Equity.

  • Humanize Your Brand.

  • Stay Top of Mind with Your Customers.

  • Establish Your Brand as an Authority & Thought Leader.