Many within the hospitality industry have already incorporated the Internet of Things into their businesses. It is because the technology offers a number of crucial benefits that are especially relevant to hotels. These benefits range from allowing companies to save on energy costs, through to delivering a better customer experience.
IoT technology allows hotel helps deliver a more personalized experience for guests and reduce waiting times. In terms of operations, automation and real-time, data can help companies to identify problems earlier. And even prevent some problems from ever occurring. This article is about the uses of IoT in hospitality industry.
Scope of IoT
IoT is changing the way products and services deliver value. In the imminent future, it will also redefine guest experience by rendering hyper-personalized recommendations. They would even solve real-time queries of the guests.
Starwood Hotels & Resorts utilized a technique called “daylight harvesting” to save energy. This increased indoor lighting consistency by automatically. It adjusted the energy-efficient LED lighting based on the natural light detected coming into the room.
One of the most important business trends nowadays is automation. Businesses are taking efforts to save the only resource that cannot be recovered: time. The quote “time is money” is well-known, and now is more relevant than ever. So if you help your employees to save time in tasks that can be automated, this will increase productivity.
Information about customer needs
This is especially valuable for B2C companies like retail stores or online shops. IoT offers information about the customers that weren’t available before: Routines, preferences, shopper and consumer patterns, and more. Even if your company is B2B, serving other businesses, the inclusion of IoT in your working processes allows you to know your customers more and anticipate to their needs, providing products and services that respond to their particular situations. This is marketing automation. In other words, with IoT, data compilation and analysis is crucial. Analytics not only allow you to know more about how customers use and interact with technology, but also boost the creation of new business models.
Processes like operation management, supply chain optimization, equipment maintenance will be done more efficiently and with fewer complications using this type of technology. IoT is a great resource to integrate your ERP and CRM to the Internet. If you integrate ERP and CRM, it will be easier and faster to send quotes, manage inventory, control paid and unpaid invoices, among other key business management operations.
That way, your staff can focus on what matters the most to grow your business. Acquiring more customers and keeping current customers happy. Thanks to IoT, a hotel can easily check on the existing sensor-data to reckon what are the hazardous or risky trends and can notify the suitable maintenance personnel before the issue escalates.
With IoT, you can provide better connectivity to the guests with your amenities in the hotel. With tech like VR, the guest won’t have to leave their hotel room and they can know each and every information with minuscule details involved. Also, IoT can send custom-tailored recommendations to the guests as per their interest, for example, updated news of any nearby beach, a cafe or any tourist sightseeing place.
IoT can improve the existing in-room entertainment by providing better connectivity with the surroundings and delivering proper information as per the guests’ requirement. With IoT. the location-based suggestions and interactions are now going digital, making it easier to deliver more valuable information to more guests than ever before.
Track quality and viability
The computers keep a track both on the quality and the viability of things at home. Knowing the expiration date of products before one consumes them improves safety and quality of life. Also, you will never run out of anything when you need it at the last moment. IoT can help you in providing proactive maintenance and location-based interactions to improve your existing customer experience.
Save money and boost revenue by cutting out all the intermediaries in your hotel. When the hospitality industry more closely embraces IoT, hotels can improve the guest experience and lower costs, and when done right, they can avoid interfering negatively in a guest’s stay. Also, they can employ the human-staff for better customer engagement whenever required.
IoT will likely revolutionize how hotels track and manage their inventory. Also, if you’re a business that relies on warehousing, manufacturing, or storage, you probably use remote scanners and similarly high-tech devices to help your workers keep track of inventory item by item. In the near future, smart devices should be able to keep tabs on inventory changes completely automatically, freeing up your workers for more important, cognitively demanding tasks. It’s not just about the “smart home” anymore—it’s also about the “smart office” and “smart warehouse.”
Since consumers will have access to new forms of research and purchasing, the buying cycle will likely diminish in length. Consumers will, with a handful of spoken phrases, be able to find and order exactly the product or service they’re looking for, and they’ll demand delivery sooner.
Mobile customer engagement, geolocation, Apple’s iBeacon, etc. are all creating a network of knowledge about customers’ locations, intentions, preferences, and buying patterns. Of course, this degree of location-based knowledge needs to strike the right balance between user privacy and the timely delivery of useful products and services to that user.
Explore the magic of Internet of Things in your business and know how can it make your guests ‘HAPPIER’.