The approach followed by a software company in a Software Product Development Process determines the future success of the company. Three aspects which are very important in any software product are; INNOVATION, QUALITY and TECHNOLOGY These 3 aspects must be addressed within the constraints of timeframe, associated cost and available expertise.
You need to have an idea to build a new product looking at the future needs or problems or required changes in the current market. The idea needs to translate into a concept which can be clearly communicated to the market and addresses a targeted market niche. A product defines the company’s vision. Its architecture should reflect the means of winning market share. The quality should reflect customer satisfaction and product durability.