In today's fast-paced,
world, work-life balance has become an obsolete term. The new generation that
wants the best of both worlds is looking for work-life integration - the
ability to fulfill personal needs as well as be super productive at work- by
being available anytime, anyplace.
Using consumer-facing mobile applications for activities like scheduling appointments, booking services, paying bills, order tracking and loyalty rewards management have now become a common practice for a majority of the workforce. Thanks to this spurt of consumer apps, users have become comfortable and familiar with mobile interfaces, and are now looking forward to a similar experience with enterprise applications.
The benefits of mobile applications at the enterprise are several. What's even more incredible is that business processes are getting simplified as a result of making operational transactions mobile friendly. Forward-looking enterprises are now aiming to mobile enables as many user interactions as possible - across all touch-points of the consumer, employee, and system interface cycle.