Google search engine and your website
A basic thing that everyone relies on is “Google search” it has become a part of our lives.
Google has made so many impossible wishes come true. We wanted to know “What had really happened to our favorite TV serial actors?”, “What is going on in the other part of the world?” and “What are the symptoms of cold”?. Sometimes we even ask Google about the person whose contact we lost before a decade. To most of us, Google is just a “Google it”. As a small business owner, you need to think in a different way to make real use of it.
To have your website on top of the Google list and improve the ranking on those SERPs, there are a lot of tools. There are actually systematic techniques that determine which sites to come up before the others.
Your website will undoubtedly be found at some point by the search engine, you never know where it appears, and you will need to speed up this process.
Below are the critical factors that organize the SERPs, and offer the six steps you should follow to get found and ranked on Google.
Tuck your site into Google
You might think that Google is canny, but sometimes even the sovereign needs a little tip from the subs.
Google needs to know that the company really even exists, give an intro. Just like waving and poking Google to speed up the indexing of the website. This can be done by submitting your sitemap to Google Search Console.
Strings of Links
That doesn’t stop with just an intro. The other way to direct the crawling bots to your site is by seedling links elsewhere on the web. When those bots reach your hyperlinks, they are summoned directly into your website. So, the more the hyperlinks on the web, the more visits you get.
You need to find a number of ways to shatter your hyper-link trails.
You may ask your friends to do that for you if they are high bloggers. No fret even if you don’t have, you can help yourself by being your own friend and send the bots to your website by posting the URL in all of your social media profiles and online directories for your industry or geographic area.
In simple, the location where you place that link is another superhighway straight to your website which makes your potential customers conveniently access the website.
Choose the perfect keywords
You must have come across the term “Keywords” is mentioned a lot in conversations about appearing on Google. What are they and why should you care?
“Good keywords” are generally three-to-five word long phrases that someone might search to find a business like yours. It is likely to appear on the listing when there is a match between the words people are typing into the search box and the words you’ve incorporated into your site’s content and SEO settings. So, if someone is searching for “Python” and “App Development” and “App and Website Development with Python” just happens to be your life’s slog, then have those likely keywords appear throughout your site. That way, Google will nominate your business’ page for that searcher.
Some insights on this keyword logic that can help boost your Internet popularity. It’s a more general query like you are searching for the answer to a very specific question that leads you to consult Google’s wisdom. ‘What is the best mobile available in the market?’ ‘How to make a cheez cake?’ ‘How do I get my website found on Google search?’ as such.
Your potential customers are no different. Imagine this audience as asking Google the specific question that your business is framed to answer. Sprinkle the golden phrase that is most commonly searched for once you’ve done a little keyword research, throughout your content and website SEO settings to let Google know that it’s your page that holds the spell.
Make your keywords as detailed as possible that the search engine would point to its users in the right direction
Manage the Meta Tags
Meta tags are the signal that projects that your website is worthy of its SERP. These are the ingredients that make up a web page’s listing on Google. Meta title or SEO title, and Meta description do not actually show up on your website but they are critical for convincing web browsers that yours is the link to click. They must be hand-picked, clear and curt wording for the labels.
And, as always, don’t forget about weaving in those keywords here to catch Google’s eyes!
Optimize for mobile
Mobile gadgets now account for about half of all global Internet traffic. Google knows this, and they want to keep their own users happy and so deciding whose pages will get listed first in the search results. They will take into account if you just make sure that your website is mobile-friendly.
Be ready to go mobile.
Apart from formatting and loading speed make sure with the small screen and also learn the best practices for presenting information on your mobile site.
The abstract is here. How quickly and seamlessly your site facilitates a person arriving at the solution to their problem via mobile will do wonders for how users think of you (seen through time spent on your site, and how many browsers become buyers), and in turn, how Google thinks of you (seen in better page ranking).
Projecting that you’re at the next door.
Neighborhood entrepreneurs, this current one is for you. Inside the more extensive SEO world, there’s a region known as local SEO, where Google guides area explicit searchers to arrangements in their geographic region. For what reason is this vital? Basically, many a great people at present first swing to Google’s search box to discover the business they’re searching for before going for a walk down the Main Street. Google My Business is the reaction to this reality. It is a registry of professional resources that populate what shows up on Google Maps, just as what’s shown in the ‘local pack’.
From tracking your SEO milestones to dropping ‘meta tag’ and ‘local SEO’ in conversation, all these tools set you up to propel your website to be the gold.